My Sessions

Hello Trailblazers! Here we come with Part 5 of our series, *The Automation Assembly*. On this exciting final day, we’ll be focusing on *Launching Your AI-Powered Marketing Campaign*—the moment where all your learning comes to life! This session will walk you through the **creation of impactful emails and high-converting forms**, which are the essential building blocks of any successful campaign. You’ll gain hands-on knowledge on crafting personalised, visually engaging content that captures attention and drives action. Next, we’ll dive into **creating a full-scale campaign using AI-powered Agents**. You’ll see how Agents can dynamically respond to customer behavior, deliver real-time personalization, and automate decision-making throughout the customer journey. From setup to launch, this session empowers you to take full control of your AI marketing strategy. And as a **bonus**, if time permits, we’ll introduce you to the powerful world of **Marketing Intelligence**—a game-changing approach to optimizing campaigns. Learn how to analyze performance, uncover hidden insights, and fine-tune your automation strategies using data-driven decisions. We’ll also share **best practices for using Agents effectively**, ensuring your campaigns stay smart, scalable, and successful. Join us as we wrap up the series with the tools, confidence, and inspiration you need to lead the future of AI-driven marketing!

Hello Trailblazers! Here we come with Part 4 of our series, *The Automation Assembly*. On 5th June 2025, Day 4 is all about *Designing Automated Journeys for Engagement*—where strategy meets execution to drive meaningful customer interactions. In this session, we’ll introduce the **basics of flows** and how they serve as the backbone of any automated marketing journey. You’ll learn how to visually design and orchestrate customer paths using tools like **Journey Builder** in Salesforce Marketing Cloud or **Engagement Programs** in Account Engagement. These tools allow marketers to respond to customer behavior in real time, delivering personalized experiences across multiple channels—email, SMS, push, and more. We’ll break down how to trigger journeys based on specific events or data changes, how to branch logic using decision splits, and how to evaluate journey performance for continuous improvement. Whether you're nurturing leads, onboarding new customers, or re-engaging inactive users, this session will provide the foundational knowledge to build effective, scalable journeys. By the end of the day, you'll be equipped to start designing automated journeys that truly engage, retain, and convert your audience. Join us as we turn automation into action and take customer engagement to the next level!

Hello Trailblazers! Here we come with Part 3 of our series, *The Automation Assembly*. On 4th June 2025, Day 3 focuses on *Using Customer Data to Power Campaigns*—an essential step in building intelligent, personalised marketing strategies. In this session, we’ll dive into the **basics of Salesforce Data Cloud** and explore how it connects with familiar tools like **Contact Builder**. You’ll gain insights into how customer data is unified, managed, and made actionable across various platforms. By understanding how to leverage data effectively, you'll be able to deliver the right message to the right customer at the right time. We’ll also introduce the concept of **segmentation**—a powerful technique that allows you to group your audience based on behaviors, preferences, demographics, and more. This enables highly targeted and relevant campaigns, improving customer engagement and conversion rates. Whether you're using simple attributes or complex behavioral data, this session will help you get started with smart segmentation strategies. By the end of Day 3, you’ll have a clear understanding of how data fuels marketing automation and why mastering it is crucial to any AI-powered campaign. Get ready to harness the power of data to craft meaningful customer journeys and drive real impact!