Salesforce Data 360 uses four key identity objects—Party, Individual, Unified Link Individual, and Unified Individual—to unify customer data across systems. These objects form the backbone of the Customer 360 Data Model, enabling businesses to create a single, trusted customer profile. In the age of omnichannel engagement, customer data is scattered across CRM systems, marketing platforms, service logs, loyalty programs, and more. Salesforce Data 360 (formerly Data Cloud) sol

Customer data rarely comes in neat, standardized packages. Different systems record information in different ways — one calls it Email_Address , another PrimaryEmail , and yet another UserID . Without alignment, these fragments remain siloed. That’s where data mappings  in Salesforce Customer 360 Data Cloud step in, ensuring every piece of information finds its rightful place in the unified data model. Data mapping in Salesforce Data 360 What Are Data Mappings? At its core, d

In today’s marketing world, data is no longer a supporting asset—it is the beating heart of every customer experience. Marketers are expected to understand customers deeply, respond instantly, and personalize at scale. But this vision falls apart without one foundational layer: connected data . Salesforce Data Cloud plays a central role in making this possible, unifying information from the many systems that touch a customer’s journey. Yet, the strength of Data Cloud is not o