Salesforce Marketing Cloud Next: A Limits, Credits, and Login Templates

Salesforce Marketing Cloud Next is built for scale, flexibility, and precision. Whether you're running high-volume campaigns or refining lead scoring models, understanding the platform’s built-in limits and configurations is key to maximizing performance. This guide walks through the most relevant system thresholds, messaging allocations, and a small but useful login customization detail.

Limits, Credits, Login templates in Marketing Cloud Next

Flow Limits: Automation at Scale

Marketing Cloud Next empowers teams to build sophisticated flows for lead nurturing, onboarding, and engagement. But to keep things performant, Salesforce enforces limits on how many flows you can activate, save, and version.

Feature	Growth Edition	Advanced Edition
Active Flows	500	750
Saved Flows	50,000	50,000
Versions per Flow	50	50

These thresholds allow for robust campaign architecture while encouraging thoughtful version control. If you're managing multiple personas or product journeys, keeping flows modular and well-documented will help you stay within bounds.

Messaging Credits & CMS Storage: Fuel for Outreach

Email and SMS messaging in Marketing Cloud Next is governed by a credit system. This ensures predictable usage and scalability across editions.

Feature	Growth Edition	Advanced Edition
Annual Email Credits	180,000	360,000
SMS Credits	Not included (add-on)	Not included (add-on)
CMS Storage	10 GB + 2 GB/user	10 GB + 2 GB/user

While SMS credits aren’t bundled by default, they’re available as add-ons—ideal for regional campaigns or mobile-first strategies. The CMS storage allocation supports asset-heavy workflows, with scalable space per user.

Scoring Models: Intelligence That Drives Personalization

Lead scoring is central to prioritizing outreach. Marketing Cloud Next offers both fit and engagement scoring rules, with model limits that vary by edition.

Feature	Growth Edition	Advanced Edition
Fit Scoring Rules	30	30
Engagement Scoring Rules	30	30
Scoring Models	1	2

Advanced Edition users benefit from an extra scoring model—perfect for segmenting by product line, region, or lifecycle stage. This added flexibility supports deeper personalization and smarter automation.

Login Template Title: A Small but Useful Detail

A simple but important detail for admins customizing login experiences: the default title used in login templates is “Login Template Title.” While minimal, this helps ensure consistency when branding or troubleshooting authentication flows.

Final Thoughts: Why These Limits Matter

Understanding these system limits isn’t just about compliance—it’s about strategic planning. Whether you're building scalable flows, managing messaging budgets, or refining scoring logic, these thresholds shape how far you can go. This clarity empowers smarter asset design, modular workflows, and authentic brand alignment.