Salesforce Marketing Cloud Editions and Features
- sfmcstories
- Nov 23, 2023
- 3 min read
There are different editions of the salesforce marketing cloud available. Each edition offers additional features. While choosing the best edition, it is essential to understand your requirements.
Editions available:
Basic
Professional(Pro)
Corporate
Enterprise
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Basic edition
The basic edition is focused on email marketing and comes with features such as automation, data segmentation, journey builder, and predictive intelligence.
It is best suited for new companies that require simple customer management solutions that include creating and sending personalized emails for email marketing.
Key features
Some of the features offered by the basic edition are
Content management
Drag and drop segmentation
Account subscriber profiles
Mobile and web-optimized templates
Content
A/B testing
The first edition also offers the following personalized tools.
Campaign reports
Transactional messages
Access to service and sales cloud
Triggered messages
Lead capture
Marketing cloud
Performance metrics by delivery channels and social media
API access
Cost
The cost of the first edition salesforce marketing cloud is $400 per month.
Professional edition
The professional edition is an improvement on the basic edition. It has excellent features to offer like predictive intelligence, automation, journey builder, and data segmentation. It is also helpful in building unique marketing campaigns.
The pro edition is an excellent choice for companies looking to establish a relationship with customers using Journey builders.
Key features
The professional edition of the salesforce marketing cloud offers the following features.
Marketing automation
Mobile and web analytics
Personalized Content builder
Landing pages builder
Email Conversion tracking
Sender authentication package
Triggered communication
Cost
The professional edition costs $1,250/ month.
Corporate Edition
The corporate edition comes with exciting features such as journey building through email, web, and mobile, Einstein capabilities for personalizing communication, and additional professional features.
The corporate edition is designed to satisfy the business needs of a mid-size organization. It is suitable for growing companies.
Key features
Here are some excellent features you can enjoy by using corporate edition
Mobile SMS triggers
Advanced reporting features
Customer journey builder
Group messaging
Social media connect tabs in landing pages
Cross-channel personalized content
Inbox app messaging
Push messaging
Cost
The corporate edition costs $4,200 monthly.
Enterprise edition
The enterprise edition is suitable for multi-level organizations. Its features leveraged customers’ journeys across multiple cross channels.
Key features
Some of the great features of the enterprise edition are
Target audience builder
Multiple business Units support
Real-time big data segmentation
Cost
The cost of enjoying the features of the Enterprise edition is $25000/month.
Enterprise 2.0
The features of Enterprise 2.0 are ideal for multi-level organizations working with several brands. In this edition, the organizational nodes are called business units. The unit on the top level is the controller of personalized content used for marketing campaigns. Share personalized content globally via business units and customized content according to the local market.
Key features
Here are a few of the great features offered by the Enterprise2.0 edition.
Business nodes are the hierarchical nodes of the organizational structure. The structure controls access to information. The business units can be added, deleted, and updated based on business needs.
Add users under the nodes or business units. The controller can add and remove users from business units.
It allows the creation of toolbar buttons in the email studio using page actions. They help capture data and move it to target pages.
Parent account stores the list subscribers. The list is later filtered depending on business requirements.
Ensure that the email campaigns reach the target audience and that subscribers are saved and filtered under specific business nodes.
There are two options to cancel the subscription. You can remove it from all the business units or a specific one.
The feature of mass administration helps import bulk data of business units and users.
Email Studio Web Collect is a great feature that subscribers can use to add themselves to the list. They can update their information and also have the option of leaving the list. It can help in tracking the activities of the subscribers.
Top-level business nodes can create multiple preferences and profile attributes to share with smaller business units.
Enterprise 2.0 allows you to set separate IP ranges from different business units.
Customized Local Content allows viewing the business units that can share top-level content as local, removing units from the list, making changes to the local content, and scheduling it.
*The cost of the editions can vary based on additional features.
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